There once was a family who loved all things healthy. They loved being outdoors, eating well and most of all they loved fruit. One day in 2005, they decided to turn their love of natures sugar into something tangible, so they created Vitalicious*. In the beginning, Vitalicious offered businesses with a healthy workplace snack solution, putting together boxes and hampers jam packed with locally grown WA fruit, and also offering milk and other healthy bites. Employees around Perth were now feeling the benefits of snacking well at their desks which made the family feel very humbled. This was a step in the right direction but it wasn’t enough for the vivacious energetic family, so they decided to expand their products offering a one stop shop service with fresh flowers, in-house catering, newspaper delivery, water, coffees and tea towels. Companies could now enjoy the benefits of one reliable supplier offering a consolidated invoice for all services.
In 2014 the family wanted to do something different and exciting. They put their heads together and produced ‘Fruit in a Bottle’, delicious smoothies made out of whole fruit and fruit juices with absolutely nothing else added. Fruit in a bottle was designed to give Australians a convenient, delicious and healthy way to get more fruit into their diet and make it a little easier to live a healthier life. The family aimed to provide a more nutritional option to something else you would otherwise eat or drink. Fruit in a bottle by Vitalicious is to be found in IGA stores, Farmer Jacks, Food works, schools, hospitals and cafes across Australia.
*Vitalicious was formerly known as Fruit Express