Sasha and Danae Goldsmith had a mission: “To create a cider for those who ‘don’t like cider’ and obviously for those who already do.”
Sasha was born into the hospitality industry and created Cellar d’or just over 10 years ago. He and wife, Danae, have grown that business into three e-commerce sites, cellardor.com.au, winecave.com.au and huntforwine.com.au, as well as wine manufacture, brand development and broking. Danae is a psychologist with an eye for design trends.
“Endless Cider was created after a trip to the UK in 2012. We enjoyed drinking cider and ginger beer and started thinking
about developing a real cider for the Australian market,” Sasha explained.
“Coming from the wine industry with a love of Champagne, we developed Endless Cider with the help of a sparkling maker from Gippsland. It was important to use traditional artisan techniques with only real crushed fruit from Victoria’s Gippsland region, to also support local growers. Instead of beer yeast, we opted for Champagne yeast, and we feel what has been created is a pure fruit-driven style that finishes gorgeously clean. There are no concentrates, artificial flavours, sweeteners or colouring and is vegan friendly and gluten free. Cider with a heart and cider made with love!”
The Goldsmith’s original thinking doesn’t stop with their ‘seriously fab cider for the not so serious.’ The husband and wife team created its seriously standout packaging too.